In The 74 I interview longtime D.C. hand Greg Schneiders:
There is a lot of focus on polling and public opinion in education but sometimes a lack of strategy on the “whys” and the “what now” questions associated with public opinion research. I wanted to talk with Greg Schneiders, a friend, colleague and fixture in Washington, about that.
A former bar owner, Senate aide, and campaign and White House aide to President Jimmy Carter, Greg has worked in and around politics for decades. He’s now CEO of Prime Group, a public affairs firm, where he’s worked with numerous education clients — from state and local nonprofits to national organizations and corporations, as well as national and international clients including the United Nations Foundation, Major League Baseball and MetLife.
Here are five questions I asked him recently about public opinion research, where education advocates need to do better, why being a bartender can help you understand politics and what you might not know about Carter’s time in office. This interview has been lightly edited for clarity…
