Tag Archives: public opinion research

Media: “Polling Expert and Former WH Aide Greg Schneiders on Where Education Advocates Must Do Better — and What You Didn’t Know About Carter’s Time in Office” in The 74

I interviewed longtime D.C. hand Greg Schneiders about public opinion research:

You’ve had an eclectic career — before working at the White House for Jimmy Carter, you owned a bar. What did being a bar owner teach you about thinking about politics and public opinion?

Owning a bar teaches you about business. Tending bar teaches you about people — who they are, what they believe or feel, and why. To be a good bartender, you have to be a good listener, which involves the same skill set as being a good opinion researcher. Nearly everyone — in a bar or in a poll — wants to tell you what they think and how they feel. And they want you to listen and respect their opinions and their feelings.

Few people come to a bar to hear the bartender’s opinion. They come to share their opinions and feelings about politics, the economy, education, culture, political correctness, sex, family, sports, the weather. A bad bartender will decide that the loudmouth at the end of the bar doesn’t know what he’s talking about and will argue with or, more likely, ignore him. The good bartender will realize that it doesn’t matter if the loudmouth knows what he’s talking about — the point is that it is what he believes, whether it is true or not.

You can read the entire thing at The 74.