If you’ve heard anything about Fyre Festival, the failed luxury music event co-founded by Ja Rule and Billy McFarland, you have a sense of what a debacle it was. In May 2017 festival-goers arrived on the Bahamian island of Great Exuma expecting to spend a weekend enjoying live music, private cabanas, and gourmet catering; instead, they got prerecorded EDM, soggy tents, and cheese sandwiches. A few hours into day one, the festival was canceled and everyone went home. In the aftermath, two tell-all documentaries have been released, nearly a dozen lawsuits have been filed, and countless internet postmortems have exposed the salacious details behind the misadventure.
So what does the Fyre fiasco have to do with a school’s approach to strategic decision-making? What can school leaders learn from the Fyre founders’ mistakes? While there are many reasons Fyre Festival flopped (unchecked greed and blatant fraud chief among them), a common theme was the lack of strong decision making. It’s clear that the festival organizers didn’t have a process to regularly pause, review, and decide whether to move forward with the event.
This process is also known as greenlighting, a core concept we cover with schools and networks looking to expand their impact. In our context, greenlighting refers to the process by which school leadership decides to move forward with plans to serve more students (or make other significant investments of time and resources). It is a tool to aid decision making. We have found that seasoned schools and networks use a greenlighting framework to honestly and iteratively answer two questions:
- Are we ready to move forward with our plans to grow?
- If yes, what are the key milestones we must hit to ensure success?