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Straight Talk for City Leaders on Unified Enrollment: A Q&A with Shannon Fitzgerald

In many cities across the country, school application and enrollment processes are built like high-stakes obstacle courses, where families with the most time and resources at their disposal tend to come out on top. A unified enrollment system is one way that cities with broad school choice have tried to level the playing field, and make enrollment processes less burdensome and more equitable for families. In cities like D.C., Denver, and New Orleans that have unified enrollment systems, families submit a single application and rank the charter and district schools of their choice. Then each student is matched to a single school via an enrollment algorithm.

These systems can decrease inequities by making enrollment processes for families easier to accomplish and harder to “game,” maximizing students’ likelihood of getting into their top choice schools. Unified enrollment can also decrease budget instability for schools caused by unexpected enrollment changes in the beginning of the year. For city leaders, data from unified enrollment systems can reveal important lessons about family demand for specific schools or programs. But that does not mean there are no risks, speed bumps, or potential problems. There is a lot that has to happen behind the scenes to create an enrollment system that meets families’ needs and avoids unintended consequences.

Shannon Fitzgerald knows what it takes to implement a lasting unified enrollment system. She was one of the first in the country to do it as the Director of Choice and Enrollment for Denver Public Schools from 2008-2013. Now, as an enrollment systems consultant, she works with other cities and districts who are interested in reforming their enrollment systems. I talked with her recently about the lessons she’s learned along the way and her advice for city leaders.

This interview has been edited for length and clarity.

How do you define a unified enrollment system? What differentiates unified enrollment from other enrollment approaches?

I think about enrollment systems as a spectrum. On one end, you have “wild west” systems. Nothing is coordinated: families have to go all over the place and apply to each school individually, and there are different deadlines. You have students enrolled in multiple schools — who knows where they will show up in September? On the other end, you have truly unified enrollment systems like Denver, Indianapolis, and New Orleans. They include all public schools in the city, district and charter; they have common tools, a common timeline, and a common application; and every student gets matched to a single school of their choice. In between those two ends of the spectrum are about 50,000 different variations.

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